Check out this piccie from the Seattle Times. It’s of kids who go shopping in rented limos on ‘Black Friday’. I called a buddy of mine who’s family has a ‘Towncar Empire’ and asked him if he’d seen the paper. He laughed and told me that Black Friday was the company’s biggest single day of the year. “Proms are huge, of course, but they’re spread out over a month. But the day after Thanksgiving is the one day we can predict will be sold out every year now.” Wow.
So parents hire limos for their kids for the explicit purpose of valet shopping. It’s an established ‘tradition’ among a certain (and growing) class of people. And that is so -weird- to me. Here’s my point:
I never trust polls and this is the reason why: I’ve never heard -anyone- brag or even talk about doing something like this. And yet, a ton of people do it. I’m sure there are a ton of human behaviours like this; stuff that lots and lots of people do but no one talks about outside of their family. They’re not -ashamed- of it per se; in fact it’s totally cool within their intimate circle. They just don’t advertise it. And unless you explicitly asked them about it, they wouldn’t tell ya. They certainly wouldn’t ‘brag’ about it because they know how it looks. As politicians like to say: the optics are bad. They don’t necessarily feel guilt, but they are sensitive enough to realise that it’s a guilty pleasure.
And this is the reason it takes so long to respond to things like obesity, poor schools; all kinds of societal ills big and small: Guilty Pleasures. In general, people don’t realise those ‘bad optics’ aren’t just ‘bad optics’; they’re really something to consider. That is, until the problem is so severe it can no longer be shrugged off as just another guilty pleasure.